The history of BLB Vignobles

The history of BLB Vignobles is closely linked to Domaine de la Jasse, the company's iconic base. In the 1960s, the Baujard family, on their return from North Africa, acquired the estate set in the heart of the garrigue. At the time, the location was used for cattle (‘Jasse’ in Occitan means sheep barn, a shelter for animals in the 19th century). The family was confident that the site had great potential for growing vines and it decided to claw back some of the scrubland and clear the stones to plant vines. The Baujard family pioneered winegrowing and discovered new vineyard sites, creating a trail-blazing vineyard and laying the foundations for the estate’s identity.

In 1995,

Hans Walraven, the largest Dutch importer of French Grands Crus from Bordeaux and Burgundy, bought the estate, thus fulfilling his dream of becoming a winegrower. The stony soils, steep hillsides, deep soils with good drainage and the local microclimate reminded him of the great terroirs where top Cabernet-Sauvignon wines fully express themselves. Transitioning seamlessly from the previous owners but with a new ambition, he decided to produce the “everyday Grand Cru”. To see his project through, he recruited a young winemaker, Bruno Le Breton, who at 28 became the linchpin of this major project.
Morgane et Bruno Le Breton en 1995 Bruno Le Breton, Jean Baujard et Hans Walraven
Morgane and Bruno Le Breton | Bruno Le Breton, Jean Baujard and Hans Walraven

In 2008,

Hans Walraven retired and sold Domaine de la Jasse to his manager, Bruno Le Breton, who called his new company BLB Vignobles. Together, they designed the vineyards of La Jasse and Montlobre, that had been acquired in the meantime, with a view to producing a consummate wine year in year out.

End of 2013,

Domaines de La Jasse and Montlobre belonging to the BLB Vignobles group became the first HVE (High Environmental Value) certified vineyards in the Hérault department.

As of 2014,

driven by its purposeful vision, pledge and strong values, the company incorporated the challenges and virtuous circle of CSR (Corporate Social Responsibility) into its strategy.
Lauréat Vincoeurs 2014
Lauréat Vincoeurs 2014

In June 2015,

BLB Vignobles obtained the AFAQ 26 000 'confirmed' level 3 assessment, thus becoming France’s first family-owned winery to be assessed using the ISO 26 000 standard. In 2018, the ‘Engagé RSE’ assessment was renewed to 'exemplary' level 4, and the property was certified Terra Vitis.
Afnor au Domaine de la Jasse
20 years anniversary of Domaine de la Jasse and AFAQ 26 000 award

Since 2018,

BLB Vignobles has been holding its annual stakeholder committee meeting – a key event in its CSR approach, where each stakeholder involved in producing La Jasse, Montlobre and Vignes des Deux Soleils wines meets to envisage the ethically-made wines of tomorrow.
Coup de cœur Nuit RSE 2018 Coup de Coeur Nuit RSE 2018
Coup de Coeur du Jury at Nuit de la RSE 2018

In 2020,

Bruno Le Breton decides to go further and creates a working group: the representatives of the stakeholder committee. These representatives, on the basis of the discussions undertaken, reflect collectively on the quality of the action plan to be implemented and on the performance indicators to be monitored. The sixteen of them signed the Charter of Representatives of the Committee of Stakeholders.

In 2021,

BLB Vignobles is the first family wine-growing company to become a 'société à mission' in France.
Lauréat Prix RSE DD Cegos MinesParisTech
BLB Vignobles lauréat of prix RSE DD Cegos MinesParisTech

In 2023,

BLB Vignobles gets B Corp certified and becomes Maison Le Breton.

Key figures 2023

14 permanent
Over 3 millions
euros in turnover
45 ha of
100% of employees
feel included,
concerned and
committed to the
CSR strategy
100% of employees
are confident about
the company's strategy
About 1 million 
bottles sold, 90%
of which are exported
220 ha
in total